NFC vs QR Google review cards
Both can open the same review page. Compare the customer steps, placement and setup work before choosing a format.
Start with the destination
An NFC card stores a web link that a compatible phone can read when held close. A QR code represents a link that a phone camera can scan. Neither method writes a review for the customer. The goal is to help the customer reach the right business without searching for its name.
Copy the business’s own review link and open it yourself before setting up either format. Confirm the business name and location. Customers still need to sign into a Google Account to leave a Google review.
Choose for the way customers use the counter
A tap card suits a close-range interaction: a staff member can show the customer where to hold a compatible phone. A QR code offers a camera-based option and can be placed on printed materials. A combined card provides both methods, but each destination needs checking.
- NFC: hold the phone’s NFC reader near the card, then open the notification. NFC support and reader position vary by phone.
- QR: open the camera or QR reader and point it at the code. Keep the printed code visible, well lit and unobstructed.
- Both: keep the link working and make the invitation clear. A customer should understand what will open before tapping or scanning.
What happens when the link changes?
A writable, unlocked NFC chip can be rewritten with a new URL. A printed QR pattern stays the same. If that printed code points directly at an old destination, rewriting the NFC chip will not fix it. Test a supplied printed code before putting a display into service.
A QR code that uses a redirect can retain the same printed pattern while the redirect destination changes. That arrangement depends on whoever operates the redirect. Check who controls it and whether a subscription or account is required. Do not assume a printed code and NFC chip share the same management system.
Run a small counter test
Before buying for several locations, test the intended setup with two different compatible phones. Ask someone unfamiliar with the card to use it without coaching. Notice whether they understand the invitation, find the tap point and reach the correct business.
Keep a backup route available, such as the business’s review link. Choose the format that your customers can use comfortably and that your team can maintain. A different card style cannot guarantee more reviews or a particular rating.
Further reading
Keep going
Follow the NFC card setup guide or compare products and prices.
Buying Google review cards in bulk: costs and checklist →
How to ask customers for Google reviews →